South East Asia is home to several emerging market countries making the region one of the most dynamic in the world, an important driver of the world's economic growth.

One asset that leaps out right away is Vietnam's rising middle class. It is by far the fastest growing in Southeast Asia with a large numbers of young, highly educated persons who have a tremendous appetite for digital services—along with the skills to create and deliver such services.

For years, the complexity of programmatic advertising meant that only the largest companies and agencies could afford it. In today’s world of Google and Facebook, Small and Medium Businesses can spend as little as a few dollars a day to advertise online. There is no such tool for outdoor advertising. That will change with the Hotaru Media platform.

Today millions of small shops, warung (Indonesian for shops) & tiệm (Vietnamese for shops) cannot promote themselves offline, especially on the street where they are located because of cost and lack of an easy to use affordable advertising platform.